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Backbase and Seven partner to drive digital banking innovation in the Middle East and Africa region.

This article is sponsored by Backbase

Backbase, a worldwide leader in Engagement Banking, has announced a strategic alliance with Seven, a Morocco-based consulting firm specializing in digital and AI solutions integration. This partnership unites Backbase’s Engagement Banking Platform with Seven’s extensive experience in digital banking transformation, setting new benchmarks for innovation and customer experience within the financial institutions across Africa and the Middle East.

Acknowledged for its role in revolutionizing digital banking services, Backbase enables banks to provide customized and seamless experiences for their clients, promoting higher digital adoption and engagement while allowing banks to decrease technical debt and enhance operational efficiency. Through the collaboration with Seven, Backbase intends to broaden its influence and reach in the region, capitalizing on local expertise and insights to implement next-generation banking solutions.

Regional empowerment through innovation

Seven, renowned for its strategic focus on digital transformation, data strategy, and product innovation, perfectly aligns with Backbase’s goal to redefine banking. Together, they will equip financial institutions with the necessary tools and strategies to tackle the intricacies of digital transformation, tailored to their specific operational demands. Seven’s vast banking knowledge will bolster Backbase and its clients in the MEA region. With robust project management and implementation skills, Seven will assist in the design, integration, and delivery of Backbase solutions, facilitating quicker and more efficient execution.[1]

Aymen Daoud, Regional Head North and West Africa at Backbase, remarked, “Our collaboration with Seven is crucial in delivering top-tier digital banking solutions to our key markets in Africa and the Middle East. Their profound understanding of the local banking environment, combined with our leading Engagement Banking Platform, enables us to transform how financial institutions function to achieve growth, operational excellence, and customer satisfaction in Morocco and beyond.”

Jalal Benabdouh, Managing Director at Seven, stated, “As a significant contributor to digital transformation in financial services, we are thrilled to announce our partnership with Backbase and to provide our clients with an industry-leading digital banking platform. Our commitment to fostering innovation for our banking customers can significantly impact the digital banking landscape in the MEA region, adding greater value to their digital initiatives. This partnership exemplifies Seven’s long-term dedication and investment in providing our clients with the most advanced and innovative solutions.”

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