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Tracy Walakira Nabiteeko named APO Group’s first Culture Ambassador

Johannesburg – APO Group (www.APO-opa.com), a premier pan-African communications and PR consultancy, is thrilled to announce the appointment of Tracy Walakira as the company’s inaugural Culture Ambassador, in conjunction with her 10-year anniversary at the firm.

This newly established position signifies her unwavering dedication to the ethos of APO Group and her exceptional commitment to cultivating a positive organizational culture.

As an Account Director in the PR and Strategic Communications division, Tracy has been pivotal in executing some of APO Group’s most impactful PR campaigns for prominent clients across various sectors throughout the African continent and beyond.

Her strategic foresight has been essential in amplifying narratives that highlight Africa’s uplifting stories.

Reflecting on her journey, Tracy shared: “Marking my 10-year anniversary at APO Group is both a humbling and thrilling experience.

“I am immensely thankful for the opportunities to evolve personally and professionally while contributing to this remarkable company.

“My new role as Culture Ambassador is a genuine privilege, and I am eager to take an active role in nurturing a culture of inclusivity, respect, and collaboration.

“Together, we have created something remarkable at APO Group, and I look forward to furthering its growth as a leader and an advocate for our values and our people.”

In her capacity as Culture Ambassador, Tracy will lead initiatives to instill APO Group’s foundational values of excellence, accountability, collaboration, diversity, and agility throughout the fully remote organization.

Nicolas Pompigne-Mognard, Founder and Chairman of APO Group, remarked: “On behalf of APO Group, I extend my congratulations to Tracy on this significant milestone and for her unwavering commitment to her clients and colleagues.

“Moreover, her well-deserved new role as Culture Ambassador exemplifies her outstanding leadership and our dedication to fostering a workplace that celebrates diversity, collaboration, and professional development.”

Since joining APO Group in 2014, Tracy has acquired extensive experience in all facets of public relations, significantly enhancing the company’s reputation as an industry leader.

In acknowledgment of her exceptional contributions to clients, she was awarded the Jack Ma Foundation’s inaugural ABH 100 Award in 2023, recognizing individuals who have supported the pan-African initiative of Africa’s Business Heroes (ABH) over its five iterations.

ABH noted that these 100 outstanding individuals have significantly propelled the initiative to new heights through their steadfast commitment to enhancing the African start-up ecosystem.

This recognition serves as a tribute to Tracy’s efforts over the past decade and her ongoing enthusiasm for supporting Africa’s positive stories and growth through pan-African PR at APO Group.

“The past decade has been an extraordinary journey, and I’ve had the honor of collaborating with some of the most inspiring clients and colleagues,” stated Tracy.

“APO Group is an incredibly unique organization, and our collective commitment to shaping Africa’s narrative with passion and purpose drives everything we do.

“None of this would have been possible without the support of my family, the trust of our exceptional clients, and our incredible media partners.

“I am especially appreciative of my team and APO Group for empowering me to lead, inspire, and represent our company’s culture.”

Rania El Rafie, Vice President of PR and Strategic Communications, commented: “Tracy’s decade at APO Group embodies the power of passion, perseverance, and a unified vision for excellence.

“Her appointment as Culture Ambassador is a validation of her relentless commitment to nurturing a workplace that flourishes through collaboration, inclusivity, and innovation.

“This milestone captures the essence of our values and the culture we strive to promote every day – one that enables our people to grow, excel, and lead with purpose.

“Tracy’s journey serves as inspiration to us all at APO Group, and we are enthusiastic to witness her continue to enhance and elevate our culture to even greater heights.”

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