Canadians Purchase 1,461-Pack of Beer in Response to Trump’s Presidency

The nation has been in turmoil since November when former US President Donald Trump started threatening tariffs on Canadian imports and suggested that Canada might become the 51st state—using “economic force” if needed.

In response to these challenges, Moosehead Breweries, the oldest independent beer manufacturer in the country, introduced a unique product: a pack containing 1,461 beer cans, representing each day of Trump’s presidency. The first pack sold out in just 11 minutes after its release, with more than 400 potential buyers currently on a waiting list.

For roughly C$3,500 ($2,445) — including shipping — the company offers its “Presidential Pack” to customers across three provinces. This pack is housed in a crate measuring about four feet (1.2 meters) wide and tall, weighing around 1,900 pounds (862 kilograms) — comparable to two concert grand pianos.

Every crate is adorned with a message: “Congratulations,” it states. “You are now 1,461 beers closer to 2029. We cannot predict how the next four years will unfold, but given how 2025 started, we believe this many beers will surely be useful.”

So far, Moosehead has successfully sold 10 Presidential Packs, according to spokesperson Brittany Ballentine. Whether the family-owned brewery can meet the rising demand remains “unclear logistically,” Ballentine noted.

Moosehead’s large packs align with a national push to purchase Canadian-made products while avoiding American options. Many Canadian companies have responded by offering products at discounts of up to 25% — the same rate at which Trump has threatened to impose tariffs on many Canadian goods — and explicitly marking US-sourced products for customers wanting to steer clear of American purchases.

Alcohol also poses a sensitive issue. Provincial governments, which oversee liquor distribution in Canada, removed American alcoholic beverages from various stores earlier this month as retaliation against US tariffs. Additionally, the beer industry in both nations faces challenges due to the rising costs of aluminum lids and cans following Trump’s 25% tariffs on the metal imported from Canada.

Founded in New Brunswick in 1867, the same year Canada became a nation, Moosehead has persevered under the Oland family — spanning six generations — through Prohibition, the Great Depression, two world wars, and over 150 years of fluctuating trade barriers.

The Presidential Pack is Moosehead’s latest strategy for navigating economic volatility.

“While four years may seem like a long period, together, we will continue to move forward, as we always have,” the company stated in a news release earlier this month. “One day, one well-earned beer at a time.”

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