Xsolla Launches Buy Button for Mobile Games, Enabling Developers to Reclaim Revenue Control

Los Angeles – Xsolla, a global frontrunner in video game commerce, has unveiled the Xsolla Buy Button for Mobile Games, a consumer-oriented payment solution designed to help mobile developers retain a greater portion of their revenue by lowering traditional platform fees.

According to Media OutReach Newswire, the launch of the Xsolla Buy Button follows a significant U.S. court ruling on April 30, 2025, which prohibits Apple from limiting external payment links or enforcing commissions on alternative U.S. storefronts, thus offering developers new ways to engage with players and enhance revenue.

The Xsolla Buy Button

The Buy Button for Mobile Games enables game developers to incorporate direct payment links within their apps, facilitating a browser-based checkout powered by the Xsolla Web Shop and Xsolla Pay Station.

This checkout process allows for the sale of virtual items, currencies, and bundles, ensuring a smooth player experience while potentially saving up to 30% in platform fees.

Developers can easily create an external link within their gaming experiences on iOS devices.

When players click the link, a simplified browser-based checkout opens, providing a secure, pre-authenticated, and frictionless purchasing experience, allowing customers to obtain their favorite game with minimal clicks.

Furthermore, mobile game developers can access catalog synchronization, loyalty tools, personalized offers, and integration options needed to manage offerings in the external link with little to no custom development.

Key Benefits of the Xsolla Buy Button:

• Zero Platform Commission: Reclaim up to 30% of your revenue by minimizing platform fees (excluding standard payment processing costs).
• Implementation: As per the April 2025 U.S. court ruling, developers can seamlessly integrate external payment links in-app without platform interference.
• Frictionless One-Tap Purchase Flow: Players can purchase specific items directly from in-game offers using autofill features and one-tap methods, ensuring a smooth checkout experience inherent to the game.
• Simplified Tax and Compliance: Xsolla serves as the Merchant of Record, handling global tax calculation, collection, and remittance, removing the need for third-party tax solutions.
• Loyalty and Player Rewards: Boost retention and engagement through loyalty programs and personalized rewards based on in-game behavior, applicable for both in-app and online experiences. This feature also includes issuing prepaid gift cards and integrating parental controls for all purchases.
• LiveOps Sync: Coordinate web-based promotions with in-game events, seasonal content, and player milestones to maximize the relevance and impact of offers presented to players.
• Parental Control and Gift Cards: Comprehensive parental control features and gift cards are available worldwide.
• Multi-Channel Commerce: Extend monetization beyond the app to platforms like the web, Discord, Telegram, and other community channels where players gather.

“This court ruling signifies a pivotal change for mobile game developers in the U.S. and worldwide. The Buy Button is available immediately via the Xsolla Web Shop,” stated Chris Hewish, Chief Strategy Officer at Xsolla.

“Developers can register through the Xsolla Publisher account, leverage the Instant Web Shop template, and create links in just minutes without requiring custom coding.

“This rollout highlights Xsolla’s commitment to creating flexible, global commerce tools that empower developers to succeed and grow their businesses across various platforms.”

According to Xsolla, this offering presents a transformative opportunity, granting mobile game developers control over their monetization strategies, fostering closer connections with their players, and providing the confidence to scale their businesses sustainably, free from previous constraints.

Web Shop Integration Guide: xsolla.pro/webshop-integration

Buy Button for Mobile Games Integration Guide: xsolla.pro/buybutton

Mobile SDK Integration Guide: xsolla.pro/mobile-sdk-guide

View Video: youtu.be/Aj6gtHw5BFQ