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InvestHK Highlights Hong Kong as the Leading Business Gateway to Asia for Eastern Europe and the Middle East

HONG KONG SAR – Media OutReach Newswire – 10 May 2025 – Invest Hong Kong (InvestHK) has announced today (May 10) that the Director-General of Investment Promotion at InvestHK, Ms. Alpha Lau, is set to embark on a series of visits to Istanbul, Türkiye; Budapest, Hungary; and Cairo, Egypt—key economies along the Belt and Road—to enhance economic partnerships and position Hong Kong as the premier gateway for businesses seeking to expand into the Mainland and the Asia-Pacific region.

Ms. Lau remarked, “Hong Kong’s unique strengths as a global financial hub and Asia’s business launch pad make it an ideal ally for enterprises from Türkiye, Hungary, and Egypt that aim to grow into the Mainland, the Association of Southeast Asian Nations (ASEAN) markets, and beyond in Asia. With the backing of the Belt and Road Initiative, we are enthusiastic about fostering collaboration and showcasing how Hong Kong can facilitate their success throughout the region.”

She elaborated that Hong Kong offers unmatched access to the Mainland and the Asia-Pacific region through initiatives like the Greater Bay Area and its Free Trade Agreement with ASEAN. The city’s business-friendly environment, free capital movement, and a thriving innovation and technology ecosystem—with nearly 10,000 overseas and Mainland companies, along with close to 4,700 startups—empower businesses to innovate and grow.

Ms. Lau will arrive in Istanbul tomorrow (May 11, Istanbul time) to engage with Turkish companies from various sectors interested in utilizing Hong Kong as a launchpad for expansion across the Asia-Pacific region. She is scheduled to speak at several events, including a Business Seminar hosted by the Istanbul Chamber of Commerce and a seminar organized by the Foreign Economic Relations Board of Turkey, and will meet with Turkish media to highlight Hong Kong’s pro-business environment, characterized by a low and straightforward tax regime, free capital flow, and a common law system under the “one country, two systems” framework.

In 2024, Türkiye ranked as Hong Kong’s 30th largest trading partner, with bilateral merchandise trade totaling HK$16.6 billion. The comprehensive avoidance of double taxation agreement signed between Hong Kong and Türkiye in 2024 enhances tax certainty, facilitating cross-border transactions.

Since Türkiye’s inclusion in Hong Kong’s Dedicated Fund on Branding, Upgrading, and Domestic Sales, support has been provided to Hong Kong companies looking to enter the Turkish market. To further strengthen bilateral business relations, InvestHK opened a second office in Izmir in January 2025 to promote opportunities for Turkish corporates seeking regional growth.

On May 13 (Budapest time), Ms. Lau will arrive in Budapest to connect with leading Hungarian companies eager to use Hong Kong as a regional hub for their Asia-Pacific expansion. She will also meet with media representatives to inform them about Hong Kong’s current business landscape and opportunities. Additionally, she will take part in the Guangdong-Hong Kong-Macao Greater Bay Area Economic and Trade Cooperation Conference in Hungary.

In 2024, Hungary was Hong Kong’s 33rd largest trading partner, with approximately 9.4 percent (HK$9.4 billion) of the total merchandise trade between Hungary and the Mainland routed through Hong Kong. Hong Kong acts as a gateway for Hungarian businesses targeting Asian markets, enhancing its role as a “super connector” under the Belt and Road Initiative, while Hungary benefits from Hong Kong’s open investment environment. Hungarian manufacturing, technology, and healthtech companies can leverage Hong Kong’s vibrant innovation and technology ecosystem, supported by global capital and renowned universities, to expand within ASEAN and China’s Greater Bay Area.

On May 17 (Cairo time), Ms. Lau will travel to Cairo to engage with Egyptian businesses eager to establish operations in Hong Kong to seize Asia-Pacific opportunities. She will also attend the Guangdong-Hong Kong-Macao Greater Bay Area Economic and Trade Cooperation Conference in Cairo.

In 2023, InvestHK signed a Memorandum of Understanding with the General Authority for Investment and Free Zones of the Arab Republic of Egypt to affirm mutual cooperation on investment promotion and support. In 2024, the bilateral merchandise trade between Hong Kong and Egypt was HK$2.1 billion, reflecting a 5.4 percent increase compared to 2023.

Hashtag: #InvestHK

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InvestHK promotes Hong Kong as Asia's business launch pad in Eastern Europe and Middle East

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