Enhanced Services and Polished Policies Attract Global Visitors
NINGBO, CHINA – Media OutReach Newswire – 25 June 2025 – With the expanded 240-hour visa-free transit policy and ongoing enhancements in cultural and tourism services, Ningbo, China, welcomes global travelers with an exceptional spirit of openness. The excitement around “In Ningbo, Enjoy” has received international acclaim. This growing global interest results from the successful integration of innovative cultural and tourism policies with Ningbo’s distinct charm.
Since the beginning of this year, the Ningbo Municipal Bureau of Culture, Radio, Television and Tourism has implemented a “policy + service” model. By crafting unique cultural and tourism itineraries, innovating consumption experiences, and bolstering service support for inbound visitors, the city has revitalized its inbound tourism industry substantially.
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In terms of tourism routes, Ningbo has launched the “Picturesque Ningbo” cultural exploration tour, inspired by the themed corridor “Picturesque and Dynamic Zhejiang,” attracting tourists from both domestic and international backgrounds. On the service side, the city leverages its visa-free policy alongside a convenient “buy-now, refund-now” departure tax refund service, enabling tourists to receive immediate tax rebates at select shopping centers, thereby enhancing the shopping experience. For many international guests, Ningbo’s port heritage and Jiangnan elegance make a lasting impression, and the tax rebate policy significantly boosts their willingness to spend.
Additionally, the forthcoming Ningbo Three-Year Inbound Tourism Doubling Action Plan aims to allocate dedicated funding to generously reward travel agencies—both local and international—that successfully attract travelers to the city, thereby unlocking additional market potential.
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“Ningbo’s Charm” Enhances Inbound Tourist Satisfaction
Situated at the intersection of China’s coastline and the 30th parallel north, Ningbo brands itself as “A city of culture and a gateway to the world,” highlighting a unique fusion of cultural and tourism integration on the global platform.
The intricately carved brick lintels and the literary legacy of Tianyi Pavilion embody the essence of Chinese culture. Along the serene banks of Moon Lake, inviting cafés and vintage bookstores create a charming interplay between the past and present, enchanting visitors from around the globe.
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From the red-paste marinated crab arriving at dawn to the Yellow Croaker with Pickled Vegetables (Xuecai Dahuangyu), and the intangible cultural heritage tangyuan (glutinous rice balls) to the “Three Treasures of Qiantong” (Qiantong tofu, Qiantong dried tofu, and Qiantong hollow tofu), Ningbo has elevated its seafood specialties and seasonal handcrafted foods into unforgettable culinary experiences, celebrated both nationally and internationally.
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The Baroque architecture of the Old Bund in Ningbo beautifully complements the shimmering night view of Sanjiangkou. In Nantang Old Street, the soothing melodies of Yue opera fill the air, blending with the gentle glow of lanterns. Meanwhile, the Maitreya Buddha of Xuedou Mountain radiates a sense of Eastern Zen tranquility—its mystique particularly captivating to international guests.
“When in Ningbo, I felt completely immersed—scenery at every turn and delicacies at every corner,” expressed a delighted international traveler.
Today, Ningbo is evolving from a traditional tourist destination to a global cultural and tourism hub. By blending rich heritage with innovative dynamics, the city extends a warm invitation to the world—“In Ningbo, Enjoy”—welcoming visitors with warmth and charm.
Hashtag: #Ningbo
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