GREE Opens Singapore Office to Drive Asia-Pacific Expansion with Premium Air Conditioning Solutions
SINGAPORE – Media OutReach Newswire – 26 June 2025 – GREE, a prominent global electronics manufacturer, has officially opened its branch in Singapore, signifying an important step in its Southeast Asian expansion.
GREE was acknowledged as the global leader in split air conditioners in 2024 by Euromonitor International.
As a reputed global air conditioning brand, GREE has consistently retained the largest market share in household air conditioners for 18 years, per Euromonitor International. Boasting 46 proprietary technologies and offering a comprehensive range of commercial air conditioning systems with 10 major series and thousands of models, the company effectively addresses diverse environments, including towering skyscrapers, major transport hubs, data centers, hospitals, factories, and various industrial sites.
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GREE has also led the Chinese central air conditioning market for 13 years, achieving over 15% market share in 2024 and topping sales among significant brands. Its modular units, variable refrigerant flow (VRF) systems, and unitary air conditioners have captured impressive market shares of 12.7%, 20%, and 35.6%, respectively. These achievements solidify GREE’s status as a global air conditioning leader, driven by constant innovation and tailored, scenario-specific solutions.
Singapore: A Strategic Launchpad for GREE’s Growth
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- Utilizing Singapore as a Strategic Hub for Global Expansion
Recently, GREE has prioritized expanding its market presence, especially in ASEAN nations like Malaysia and Indonesia. Currently, self-branded products account for 70% of the company’s total export volume. As a central financial and trade hub in Southeast Asia, Singapore is vital for GREE’s regional growth. Looking ahead, GREE Singapore will guide strategic planning, investments, and market research while fostering business development to introduce its cutting-edge cooling solutions across the region.
- Leveraging Singapore’s High Standards as a Springboard for Global Innovation
Singapore enforces rigorous standards for energy-efficient air conditioning technologies, including the Green Mark Platinum certification. With international design consultants like Arcadis and Arup present, it is an ideal location for advancing and validating innovative technical solutions.
GREE’s advanced “Zero Carbon Source” photovoltaic storage direct current soft load system boasts a leading photovoltaic direct-drive utilization rate of 99.04%. Additionally, its permanent magnet synchronous variable frequency water chiller is the first Chinese brand installed at GlobalFoundries’ semiconductor facility, underscoring the alignment between GREE’s advancements and local requirements. By utilizing Singapore as a launchpad, GREE is poised to globally promote its home-grown, world-class technologies.
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- Enhancing Local Service Capabilities Through Direct Operations
The GREE Singapore team will implement a robust three-pronged service framework, including an efficient after-sales system for prompt customer support and a regional technical training program in collaboration with local educational institutions. GREE will also work closely with local distributors to provide an integrated purchasing experience that features hands-on product demonstrations paired with thorough technical support.
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Recognizing Southeast Asia’s humid coastal climate, GREE will roll out specialized solutions, such as its Black Fin technology, greatly enhancing corrosion resistance and extending product lifespan.
GREE celebrates the inauguration of its Singapore office, a pivotal milestone in its APAC expansion.
GREE’s Initial Product Launch in Singapore
With the official opening of the GREE Singapore Branch, the company has introduced its first range of products tailored for the local market. This includes the CHARMO split wall-mounted series, FREE MATCH systems, and variable refrigerant flow (VRF) solutions, all enhanced with specialized technologies designed to meet the needs of Singaporean consumers.
- Enhanced Durability Through Black Fin Condenser Technology
GREE products feature advanced Black Fin technology that offers 67% greater corrosion resistance compared to traditional blue fin heat exchangers, making them exceptionally suitable for island climates like Singapore, ensuring extended service life and improved performance in humid conditions.
- Advanced Filtration for Healthier Indoor Air
Equipped with a multi-layer filtration system, GREE air conditioners utilize tri-color filters, PM2.5 filters, and advanced plasma (Colasma) technology. Together, these features effectively eliminate dust, bacteria, and allergens, ensuring cleaner and healthier indoor air. This integrated purification system reflects GREE’s commitment to enhancing home environments and promoting long-term well-being with innovative design.
- User-Friendly Self-Cleaning and Maintenance Design
GREE air conditioners are designed with self-cleaning capabilities and easy maintenance features, minimizing upkeep while maintaining high indoor air quality. Utilizing intelligent i-Feel sensing technology, these units automatically adjust temperature settings based on real-time room conditions for ultimate comfort. Through the GREE+ app, users can easily manage their air conditioners and other smart home devices remotely while monitoring energy consumption. Wi-Fi connectivity enables seamless control of the home environment, providing a truly smart and comfortable living experience.
Local Availability
Details regarding local pricing and product availability can be obtained from GREE’s authorized partners in Singapore:
| Authorized Partners | Address | Contact |
| L–Tech Aircon Services Pte Ltd | 38 Woodlands Industrial Park E1 #01, #10, Singapore 757700 | 6766 3220 |
| City Wide Pte Ltd | 63 Woodlands Industrial Park E2 #01–01 Nordix, Singapore 757478 | 6459 5585 |
| Air Venture Airconditioning Pte Ltd | 77 Woodlands Industrial Park E2 Nordix, Singapore 757485 | 6465 3188 |
| Poh Meng Engineering Pte Ltd | 10 Kaki Bukit Road 1 #03–02/06 KB Industrial Building, Singapore 4161 | 6457 4373 |
| Kim Huat Refrigeration & Electrical Pte Ltd | 1034 Eunos Ave 5 #01–42, Singapore 409743 | 6344 6016 |
| Goh Sin Huat Electrical Pte Ltd | 49 Kaki Bukit Pl, Eunos Techpark, Singapore 416227 | 6467 4833 |
| Aston Air Control Pte Ltd | Block 5 Jurong West Ave 5, #02–04, Singapore 649483 | 6298 0682 |
| Coldworld Engineering Pte. Ltd. | 1 Kaki Bukit Avenue 3 #05–02 KB–1, Singapore 416087 | 6844 3997 |
With authorized partners situated throughout Singapore, GREE customers can easily access air-conditioning products, installation services, and technical assistance. For further support, customers may also reach out to the GREE hotline at 6816 9090.
Looking forward, GREE’s new office in Singapore strongly aligns with the company’s strategic focus on the Asia-Pacific region. As a prominent global player in air conditioning, GREE is committed to enhancing modern living in Singapore through energy-efficient technologies and products that meet the nation’s rigorous standards. By further capitalizing on Singapore’s role as a regional hub, GREE aims to create a broad business network across Southeast Asia, expanding its global footprint while advocating sustainable innovation throughout the region and beyond.
Hashtag: #GREE
The issuer is solely responsible for the content of this announcement.
About GREE
Founded in 1991, GREE Electric Appliances Inc. of Zhuhai stands as one of the largest international manufacturers of air conditioning and smart home appliances. Headquartered in Zhuhai, China, GREE integrates independent research, development, and production across its entire product range, including residential and commercial HVAC systems, air purifiers, water heaters, and smart home technologies.
GREE’s products are distributed in over 160 countries, and the company has maintained the No. 1 global market share in household air conditioners for 18 consecutive years (Euromonitor International). With over 90,000 employees worldwide and a robust reputation for innovation, energy efficiency, and manufacturing excellence, GREE is devoted to delivering intelligent, sustainable solutions that improve lives and safeguard the planet.
GREE Singapore marks the company’s first direct operation in the nation and serves as a strategic hub for Southeast Asia. This branch manages local operations, customer service, and regional business development, bringing GREE’s high-energy efficient air conditioning solutions closer to consumers and partners in Singapore.
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