Adidas Unveils £50 Million World Cup Ad Featuring Football and Hollywood Icons, Plus an AI David Beckham
ADIDAS has fully embraced the Hollywood atmosphere with their new Backyard Legends campaign, gearing up for this summer’s World Cup across the US, Canada, and Mexico.
The legendary sportswear brand has released an impressive five-minute cinematic piece on YouTube, featuring a cast that rivals any glamorous red carpet event.
Oscar-nominated actor Timothee Chalamet takes the lead as he teams up with the neighborhood’s most notorious local legends.
The mission is to conquer the backyard crew, who proudly boast an incredible ‘win or go home’ streak spanning 30 years.
Chalamet is undoubtedly ready.
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USWNT star Trinity Rodman rounds out the team as they prepare for a battle against the seemingly unstoppable trio of Clive, Ruthie, and Isaak.
Adidas has turned local legends into a spectacular World Cup showdown, with Chalamet narrating the neighborhood team’s astounding history of defeating football greats.
Zinedine Zidane, David Beckham, and Alessandro Del Piero are among those recognized as past casualties of this backyard powerhouse.
For an extra dose of celebrity, Lionel Messi and Bad Bunny are seen observing from the sidelines, exuding star power.
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The captivating storyline is further enhanced by the presence of Ballon d’Or winner Ousmane Dembele, Barcelona stars Raphinha and Pedri, German talent Florian Wirtz, and Mexican forward Santiago Gimenez.
Chalamet noted his personal connection to New York’s Pier 40 sports grounds, where much of the film was shot, and expressed his enthusiasm about acting alongside football icons.
Chalamet shared: “I used to dream of playing with these legends – as a child at Pier 40, I imagined taking Beckham’s free kicks, Del Piero’s goals, and Zidane’s volleys – creating my own versions.
“I’m passionate about this sport, so collaborating with Adidas and the best in the game feels surreal.”
“I’m a traditionalist; I don’t call it soccer, I call it football, and I’m eagerly anticipating this summer’s World Cup.”
The polished film serves as both an advertisement and a mini-movie, promoting their ‘You Got This’ message as part of their latest campaign.
Experts in the industry estimate that Adidas invested over £50 million in production expenses.
Legends like Messi, former England captain Beckham, and French icon Zidane are believed to have been paid handsomely for their roles.
Significant resources were also allocated for cutting-edge AI technology, featuring a showcase of Beckham’s most iconic hairstyles during his career alongside Zidane and Italian star Del Piero.
Washington Spirit star Trinity adds charm, while a cameo from Puerto Rican artist Bad Bunny appeals to music enthusiasts.